What began in 2010 as a simple business plan competition to jumpstart the local ecosystem with cash prizes totaling $140,000 has now grown into the most competitive and high-profile investment opportunities for cleantech startups in the Midwest. Since the first competition, startups have received $3.7M in funding, raised an additional $112M in follow-on-funding, and created over 300 new jobs. The Challenge has jumpstarted more than 95 startups in the Midwest to date, including LuminAID, a then-student company who after winning $100,000 at the Challenge went on to become a Shark Tank Season 6 success story and Detroit’s GreenLancer, who has since gone on to raise $5 million in Series B funding.